The RCT fundraising strategy is to ensure that enough funds have been raised or pledged by 31st March each year to enable bookings to be confirmed for the next 12 months. The more money raised the greater the subsidy available to groups and the more groups can be accommodated during the year.
Funds are raised through grants and benefactor donations and profits are also donated to the charity from the subsidiary trading company Hebridean Pursuits Limited
Several donors have supported RCT for many years and the fundraising strategy works well but attracts relatively small donations from a relatively large number of donors.
Donations can be made by cheque payable to The Roses Charitable Trust and sent to our office
Automated bank transfers can be made to The Roses Charitable Trust bank account
Account Number: 00003525
Sort Code: 40 52 40
RCT was established in 1992. It is managed by the Company Secretary and is overseen by three experienced Trustees. The charity is financed by a rolling fundraising programme with funds donated from a variety of beneficiaries and grant-giving organizations, some of whom have supported us from the outset.
The courses are run from Tavool House on Mull and delivered by the charity’s wholly owned subsidiary trading company Hebridean Pursuits Ltd., led by the Operations Director and supported by a team of experienced, freelance outdoor instructors.
The Trust purchases each course on behalf of the groups. The cost to the groups is subsidised through RCT fundraising, the level of subsidy determined by funds available to the group.
The course fee covers up to fourteen young carers plus two leaders. The package includes full board at the course venue, ferry tickets for each person and a ferry ticket for the group mini bus, use of specialised clothing and equipment, two highly qualified instructors and a chef. The groups have exclusive use of the centre during their stay. Courses run annually from March to October inclusive
Over the 23 years of operating the Trust has run almost 400 groups and worked with over 5,000 young people.
It is widely acknowledged that outdoor learning experiences motivate young people to become successful learners, and to develop as healthy, confident, enterprising and responsible citizens.
A Report, Learning and Teaching Scotland, produced by the Education Department of the Scottish Government in 2010 stated, ‘As Curriculum for Excellence becomes embedded in every establishment and other contexts for learning, now is the ideal time for all educators and partners to create, develop and deliver outdoor learning opportunities which can be embedded in the new curriculum….. Outdoor learning enhances classroom learning and is a powerful means of addressing the Scottish Government’s national outcomes. Outdoors is often a more effective place to learn than indoors.’
The groups with whom we work tell us there is an increasing need for our personal development courses. The courses can have a long term effect on individuals and by working with groups over a number of years we gain feedback from leaders as to how our work helps the young people in the long term. We design the programme content to suit the specific needs of the young people by engaging in pre-course planning and discussion with them and their group leaders.
Channels to Market
RCT courses are successful. Many organisers bring groups back year after year.
Much of the market for courses relies on building a network of referral through recommendations from existing clients. The Trust works closely with the Carers Trust and the Scottish Carers Alliance as well as schools, community groups and social work departments.
The Trust uses a range of media to attract clients. It advertises through its website, social media sites and cold-calling e mails, phone calls and flier mailings. Personal presentations and sales pitches are delivered to potential groups whenever possible.
Most of our clients are from Scotland but some also come from England, especially the North.
RCT believes the package it offers has several unique selling points.
- The exclusivity and remoteness of Tavool House ensures the young people have time away from the pressures of their usual daily lives.
- There is limited mobile phone reception and no television or computers, allowing the young people to communicate freely amongst themselves forming friendships and bonds.
- RCT staff are trained to deliver personal and social development training to the challenging young people who visit the centre but additionally they are well qualified in the outdoor industry.
- The staff stay in the centre with the group for the duration of the course
- The groups have exclusive use of the facility during their stay.
- The group are fed nutritious meals enjoyed round a large communal table to encourage conversation and social interaction.
The demand for the type of work RCT offers demand is high but is restricted by limited funds both from the groups and RCT.